Who We Are

Serne Herbal Care Laboratories (Pvt) Ltd.with our brand was set up in 2003 with a vision to provide herbal solutions for different ailments. Today, SHCL continues to be the fastest growing manufacturerof herbal products in the health and beauty care segments in Pakistan, enjoying brand leadership position for various brands. The noble thought to serve humanity was generated by the Chief Executive of Serne Herbal Care Laboratories (Pvt) Ltd. The idea behind the company is to provide exceptional quality natural products at an affordable price to serve masses. Having the primitive and modern knowledge of science of herbal ingredients and medicines, SHCL enjoys an advantage of manufacturing herbal cosmetics as well as health care products to suit the requirements of consumers. Serne Herbal Care Laboratories (Pvt) Ltd. is well equipped with modern and latest manufacturing equipments, qualifying the national as well as international standards of manufacturing and quality control facilities, under GMP (Good Manufacturing Practice). A very qualified team of herbal graduates (pharmacists) having sound knowledge of medical sciences, are involved in creating and producing natural medicines for Serne Herbal Care Laboratories (Pvt) Ltd. within the legal restraints and selfimposed social responsibilities. Therefore all products developed under the umbrella of SHCL are designed to meet the varying needs of consumers and offer the best in terms of quality. The SHCL manufacturing facility is located at one of the largest Industrial area of Karachi i.e. Federal B. Area whereas the head office is situated in the heart of Karachi at Commercial market lane no 09 SMCHS. With strong nationwide presence all over Pakistan through our regional offices and sales staff, the distribution channel covers every nook & corner of major areas of Pakistan. Our priority is to establish a firm and stable ground in the home markets followed by an extension to International markets. Therefore we continue to develop and improve processes and products to better serve the various needs of our valued customers.

SHCL’S CORPORATE PHILOSOPHY

VISION

To be the leading manufacturer of natural herbal products for health and beauty care.

MISSION

We want to empower the common man with the purity and safety of Natural Medicines and to provide safer solutions to different ailments through our innovative, cost-effective and par-excellence quality products that exceed customer expectations while preserving our entrepreneurial stance.

CORE VALUES

“Quality is never an accident; it is always the result of high intention, sincere effort, intelligent direction and skillful execution; it represents the wise choice of many alternatives.”

William A. Foster

Quality

Quality is our foremost priority at Serne Herbal Care Laboratories (Pvt) Ltd. We don’t make any compromise on the quality of our products and we believe that it is the only reason for our success in such a short span.

Affordable price:

Our motive is to serve humanity with our natural products; therefore we have always strived to maintain a price which is easily affordable and gives the customers maximum value for money.

Innovative products:

The quest to come up with Innovative products compels us to work hard and strive for new and innovative ideas to meet the needs of customers.

Complete Customer Satisfaction:

The Company’s philosophy of complete Customer Satisfaction has evolved into a commitment to manufacture products that can satisfy customer’s needs completely. Serne Herbal Care Laboratories (Pvt) Ltd. believes in the following philosophy:

Gain new customers

Retain present customers

Regain former customers and,

Satisfy all customers

Employee Centered:

We believe that employees are the most important asset of organization therefore we believe in building strong relationships with our employees as well as with our partners

MILESTONES ACHIEVED

  • SHCL feels proud to announce that it is the 1st Herbal Product Manufacturer having the certification of PCSIR Laboratories
  • Brand Leadership in Mud Mask and Inhaler Category
  • Herbi Fair won Brand of the year Award 2009
  • Steady Growth rate.
  • Widest Range of products in the segments of health and beauty care.


QUALITY CONTROL

Serne Herbal Care Laboratories (Pvt) Ltd. strictly adheres to GMP standards in manufacturing and testing facilities. Quality is maintained at each and every step, starting from the procurement of raw materials to the processing and manufacturing of products to the storage of finished products, rigid Quality Assurance checks are carried out at every stage. Best quality raw materials are acquired for our products which results in a superior quality end product. Production area is equipped with latest technology and is humidity controlled, thus having clean and safe environment for the manufacturing of products. Serne Herbal Care Laboratories is the first Herbal Products Manufacturing Company having PCSIR CERTIFICATION and this shows that how committed we are to manufacture goods that are best in terms of quality and efficacy.

GLOBAL PRESENCE

Presence in

02

Contients

Available in

03

+ Countries

Over

100

Products

Trusted by

60

+ Distributors